Rulebook Casefile: Know More Than You Show in “Get Out”

The biggest difference between the script and finished film of Get Out is the opening scene. The scene is shorter and more unclear in the final film. I suspect it was actually darkened in the editing room. In both my viewings, I didn’t notice that the kidnapper who drags the guy into the car is wearing a knight’s helmet! It’s just too unclear to really make out.

(Also, because the scene is dark and brief, I didn’t notice that the guy who gets kidnapped is the same guy we meet at the party later. If I had been more familiar with the actor LaKeith Stanfield at the time, I probably would have recognized him both times, and it would have given me a lot more information while I watched, which would not necessarily have improved my viewing experience, but it’s hard to know. In his commentary, Peele admits that he was deliberately playing with a white audience’s inability to be sure if they’re looking at the same black guy or not)

We don’t get a good look at the helmet until Chris is escaping from the house at the end and finds it on the passenger seat of Jeremy’s car. At that point, if we don’t recognize it from before, it’s just a humorously odd detail that gets a quick laugh in the middle of a chaotic action scene: These people are nuts! (If we do recognize it, we realize that Rose has been carefully seducing black guys but Jeremy has just been putting on a helmet and grabbing them from the street)
But then look at the posters for the movie: There’s the helmet! As with the deer in the trailer, Blumhouse was looking for unique imagery, and found the movie lacking, so they latched onto this odd detail to help them with the marketing.

So what’s the deal with the helmet? Is it an important part of the movie, or just a gag? It’s only once you listen to the commentary that you realize that the helmet is the key to a whole thing! Some snippets:

  • During the kidnapping: “Jeremy is wearing a Templar helmet. I’ve got a whole mythology and lore. The operation is a way of channeling the Holy Grail’s original power of immortality.”
  • During the silent auction for Chris’s body: “What are the numbers? Are they millions of dollars? Billions of dollars? In my lore, the Knight Templar trade amongst each other relics and artifacts.”
  • During the video: “I know the entire history of this secret society and it goes deep, but you only get little pieces. On another DVD I’ll take you through the history of the Red Alchemist society.”

This brings us back to another old rule: Know more than you show. That backstory is ludicrous! Thankfully, none of this made it into the movie. As with Us, it’s better if you don’t think about it that much. It’s good that Peele is thinking about it, but he knows better than to share it, unless you listen to the commentary (and even then, he spares us that second commentary.)
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Rulebook Casefile: Marketable Imagery in Get Out

Back in the day, I had a lot of meetings based on a script I’d written with a mind-control villain, but one problem we had with it was that it had no good trailer/poster imagery. If someone is just talking to you, there are no objects involved. Unless you really want to show spirals in their eyes, it’s hard to look at either controller or controllee and see what’s going on.

Jordan Peele had a similar problem with Get Out. Once Chris is being prepped for surgery, there’s all sorts of sci-fi imagery, but that’s all spoilers. If you limit yourself to imagery before the twist, what do you have? Ultimately, they settled on a good image (predicated on a great lead performance): Chris freaking out with a tear running down his face. We’re not sure he’s been hypnotized, but clearly someone is doing something to him, maybe to his mind.

But before they settled on that image, they played around with a few more. There’s one image that the production company Blumhouse insisted on putting in the trailer despite the fact that it had already been cut from the movie. Originally, Chris spent more time in the Sunken Place, and took his lighter out of his pocket (which doesn’t make sense to me). It illuminated a skeleton-deer lunging at him. Says Peele in the Deleted Scenes commentary:

  • This deer was—they used it in the trailer, and full transparency, I requested that they didn’t, but they felt that it would help entice the audience, the horror audience, and it worked, so kudos to them. I knew some people would be disappointed when they don’t see this deer, but also kind of knew they wouldn’t be disappointed was because the main reason I cut this was because it didn’t look good. I would have to put more money into it, effects wise, and it didn’t seem essential to tell the story.  It might be a losing battle.

Indeed, it does look pretty bad, and confuses the idea of what the sunken place is. It isn’t needed for the movie …but was it needed in the trailer?  Blumhouse thought so.  You need a lot of imagery for a modern rapid-cut trailer, perhaps more imagery than you need for the movie itself.

When you write a movie you need to think of the poster or trailer, and when you write a book you need to think of the cover. You need imagery that shows your genre in a unique and appealing way. Tomorrow, we’ll look at another image they used to promote the movie that was mostly cut from the movie itself, and which exemplifies another rule.
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Rulebook Casefile: The Crucial Use of a “Holy Crap” Moment in “Lady Bird”

Wow, so right away, this movie “fails” the first three questions on our checklist:
Is the one sentence description uniquely appealing?
No, there’s no hook.  It had to depend entirely on reviews and a funny trailer. 
Does the concept contain an intriguing ironic contradiction?
Not really.  The cover image is very slightly incongruous: a girl with colored hair at a catholic school, but that doesn’t really rise to the level of irony.
Is this a story anyone can identify with, projected onto a bigger canvas, with higher stakes?
No, this is just the writer/director’s life story, faithfully recreated with its original place and time, with the same stakes as the true story. 
This is the quintessential “small movie,” and it’s a perfect example of how to do it right.  Writer / director Greta Gerwig knows exactly what she’s doing, and she knows the risk of not meeting those expectations.

She could have generated some sort of hook, but chose not to. She could have amplified the irony of her real life memories. She could have transposed her own coming of age story into some bigger setting with bigger stakes (Post-apocalyptic! Learning how to overcome dragon overloads!), but she very faithfully stuck to the true story, right down to the year and city: Sacramento in 2002.

So how do you sell such a movie? Obviously, a big part of it is waiting to see if you get good reviews and them quoting them in the press materials. But Gerwig didn’t wait for that: She knew she had to add one moment that almost certainly didn’t happen in real life.* An outrageous moment. A moment that maybe no one would actually do, but we all remember feeling like doing it, and so it’ll delight audiences to see someone actually do it. A moment that would get a big laugh in the movie, and more importantly, in the trailer. A “Holy Crap” moment, in which Lady Bird jumps out of a moving car to get away from her mom’s criticism.

(In the script, she waits until her mom is slowing down at a light, but in the film they decided to push it farther and put them going full speed on a rural highway.)

Somewhat unusually, the “Holy Crap” scene here is the first one. This works well, as it also serves at the “problem becomes untenable” moment, which is always a good place to start this kind of movie. Obviously, her problems with her mother have been building for years, but this is the moment the movie begins because those problems have now entered the “life threatening” zone. It’s now an untenable situation. Something must be done.

* I wanted to confirm this, so I looked up and found this article, which confirms my assumption and backs up what I’m saying here:

  • Greta Gerwig wants it to be known that she’s never leapt out of a speeding car, even if the protagonist does so in Lady Bird, her acclaimed new film.
  • Why would anybody think she’d do such a thing? Well, maybe it’s because Saoirse Ronan, the Irish actor who plays the rebellious teen title star, does such a grand job of making us think of Gerwig, the popular comic actor (Frances Ha, Mistress America) who remained behind the camera this time as writer/director of her debut feature.
  • Lady Bird lives in Sacramento, Gerwig’s hometown. Her mom’s a nurse, she goes to an all-girls Catholic school and she embraces life with a unique sense of cockeyed optimism. Ditto, likewise, for Gerwig’s past and current life.
  • So the Oscar-buzzed film, which opened Friday in Toronto, is at least semi-autobiographical. But let’s clarify the car incident, which happens when Lady Bird is having one of her many “discussions” with her mother, played by Laurie Metcalf.
  • “I never jumped out of a moving car,” says Gerwig, 34, during a recent Toronto promotional visit.
  • “I did get out of a vehicle once (during a dispute), but it was a stopped car. The car scene in the movie felt like, emotionally, completely realistic. Everybody knows the feeling of when you’re in a car and you’re fighting, and you want to push them out or you want to jump out, or some combination of the two. You’re literally trapped with the person in the space . . . I just always knew that’s how I wanted to start the movie.”
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Rulebook Casefile: Unique Relationships in “Born a Crime”

So we’ve talked about how Trevor Noah creates the classic archetype of the scampish kid, and he also taps into the universal archetype of the indomitable bad-ass single mom. Each character has lots of specifics to make them come alive, but they’re definitely characters we recognize from other stories. But that’s fine, because, as I’ve said before, readers don’t actually crave unique never-before-seen characters. We like archetypes. But while we don’t demand unique characters, we do like them to combine into unique never-before-seen relationships.

Anyone who’s seen “Gilmore Girls” or other similar stories will recognize the idea of a single mom and child who interact as almost-equals, but never quite like Trevor Noah and his mom. Here’s their conversation from the first chapter of his book (It is always dubious, of course, when a memoir recreates this much dialogue, but readers are forgiving.)

  • “It’s the Devil,” she said about the stalled car. “The Devil doesn’t want us to go to church. That’s why we’ve got to catch minibuses.”
  • Whenever I found myself up against my mother’s faith-based obstinacy, I would try, as respectfully as possible, to counter with an opposing point of view.
  • “Or,” I said, “the Lord knows that today we shouldn’t go to church, which is why he made sure the car wouldn’t start, so that we stay at home as a family and take a day of rest, because even the Lord rested.”
  • “Ah, that’s the Devil talking, Trevor.”
  • “No, because Jesus is in control, and if Jesus is in control and we pray to Jesus, he would let the car start, but he hasn’t, therefore—”
  • “No, Trevor! Sometimes Jesus puts obstacles in your way to see if you overcome them. Like Job. This could be a test.”
  • “Ah! Yes, Mom. But the test could be to see if we’re willing to accept what has happened and stay at home and praise Jesus for his wisdom.”
  • “No. That’s the Devil talking. Now go change your clothes.”
  • “But, Mom!”
  • “Trevor! Sun’qhela!”
  • Sun’qhela is a phrase with many shades of meaning. It says “don’t undermine me,” “don’t underestimate me,” and “just try me.” It’s a command and a threat, all at once. It’s a common thing for Xhosa parents to say to their kids. Any time I heard it I knew it meant the conversation was over, and if I uttered another word I was in for a hiding—what we call a spanking.

(This is of course a trick that screenwriters don’t have, jumping in to unpack the hidden meanings behind one word.)

Both characters have unique voices and strong opinions. Together they have a complex, shifting power dynamic. Either character on their own could probably carry the story, but it’s their contentious but loving relationship that will really power the book. Compelling characters are great, but compelling relationships are even better.
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Have at Least Six Painful Decisions: The Archive


Hi guys, I continue to dig through old posts looking for stuff for a new book and re-discovered this forgotten micro-series that I like a lot. The Checklist is set in stone now that it’s in a book, but I can’t figure out why this question never made it onto the list, and I wish I could add it now. Ah well.


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Best of 2018 , #2: Black Panther (and Rise Above Your Genre’s Limitations)

Black Panther begins with an exhilarating scene: On the verge of becoming king of Wakanda, T’Challa invites anyone who wishes to challenge his right to rule to fight him unarmed. A giant named M’Baku steps up, and the two have a thrilling fight in a waterfall. Our hero, though smaller, fights better, proves his physical superiority, and earns the right to rule.

But then, halfway through the movie, Killmonger comes along and demands his own challenge. They go back to the waterfall, where he turns out to be a better fighter and seemingly throws T’Challa to his death. Killmonger then becomes king and Black Panther.

And here’s the thing, it must have been so tempting for the filmmakers to have Killmonger cheat in that big fight. That’s how they did in the perfectly fine cartoon version, after all. That’s the way superhero movies are supposed to go: might makes right, and the heroes are going to win any fair fight.

But the filmmakers rose above that temptation. Killmonger wins fair and square. The kingdom is rightfully his.

There’s just one problem: That’s a really messed-up way to choose the leader of your country. FDR was maybe America’s greatest president, and he wouldn’t have fared very well in that waterfall. Many people have noted that superhero movies have a fascism problem. This movie tackles that head on. They get us to root for the hero to rule in a fascistic “punch your enemies into submission” way, then remind us that that’s all kind of messed up.

In the end, T’Challa never goes back to that waterfall. There is no third unarmed fight. He doesn’t contest that the first fight wasn’t fair. He takes his country back by using every trick in his book. And once he’s back in charge, he starts making some changes in how things are done. This movie confronts the genre’s fascism problem, and the result is the biggest-grossing and most acclaimed superhero movie of all time.

People go to genre movies to experience familiar genre pleasures, and they come prepared to forgive your genre’s inherent flaws.  But sometimes, if you’re sure that your movie is wildly entertaining, then you can try to confront those flaws and rise above the limitations that have held back your genre from Best Picture status.
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Best of 2018, #3: Vice (and Who Has the Right to Tell a Story?)

A lot of people were shocked this was nominated for Best Picture, because the reviews weren’t great, but if you look at my previous Best Of lists, you’ll see a lot of McKay, Bale, Adams and Carrell, so you can’t be too surprised to see this here, can you? I don’t know what those bad reviews were talking about because I loved it.

And there was nothing I loved more about the movie than the opening title card:

  • The following is a true story.
  • Or as true as it can be given that Dick Cheney is one of the most secretive leaders in history.
  • But we did our fucking best.

One of my problems with BlacKkKlansman is that it falls into a trap I’ve talked about before. In order to make a movie about the Klan in the ‘70s, the filmmakers just waited until someone walked in the door with a self-aggrandizing memoir. Then they had to turn an “I prank called David Duke” anecdote into a whole movie.

But movies should tell true stories that need to be told, not just tales on the periphery of history that a self-promoter wants to push. This is much harder to do, but the makers of Vice did their fucking best. Neither Dick nor Lynne Cheney were pushing McKay and company to tell this story, but enough of the facts were out there that they could get the job done.

I did a whole series many years ago on the question of who has the right to tell a story. Do you have the right to make a biopic about someone who doesn’t want their story told? For that matter, do liberals have the right to make movies about conservative protagonists? I think that one way you earn that right is to show empathy for your enemies, even the very worst of them, and this movie does that well. My heart leapt when Cheney almost-instantly told his daughter he didn’t have a problem with her being gay. That was the moment of actual heroism that McKay was able to find in Cheney’s life, and the movie would never have worked without it. That was the moment that McKay earned the right to tell this story: He found humanity within his anti-hero, and celebrated it.

You don’t have the right to tell a story about any protagonist, fictional or otherwise, if you can’t empathize with them at any point. If McKay took the attitude that Cheney was simply inhuman, the movie wouldn’t have worked. It wouldn’t have been convincing, it wouldn’t have been tragic, and it wouldn’t have been ironic. That’s the difference between an anti-hero and a villain: A good anti-hero must have the potential of redemption, and fail to achieve it.
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New Video: Irony

Remember how shocked you were when I put out a new podcast episode, after more than a year away?  Well get ready to be flabbergasted, because here’s a new video after more than two years!  When I launched my book in late 2016, I had an ambitious plan that I would have a new video every other week from then on and a podcast episode on all the off weeks.  Ha!  Turns out that videos are a lot of work.  But I'm very happy with the four I’ve made and I’ve wanted to do a new one on irony for a while.  And I’m mostly talking about a movie we haven’t already discussed to death on the blog!  Let me know what you think, please.

(I’ve also replaced the Moment of Humanity video with a cleaner version, since kids like the videos.  No more 40 Year Old Virgin opening shot!)
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The Ten Urges That Stories Can Satisfy

Hi guys! Sorry, I’d meant to do another book before Christmas but time has gotten away from me. Instead, let’s just have one big blow-out December post. I’ve talked about urges in the past, but recently, in giving someone notes, I had to get more specific about what I was talking about, so I came up with a possibly-complete list of the ten urges that stories can satisfy. Most stories should satisfy 3-6 of these (though Rushmore seems to only do two).

  • To Laugh (Comedy, everything else)

Almost every story can benefit from a dose of humor. It’s easier to identify with funny heroes. Funny sidekicks, love interests, and even villains can also increase our enjoyment of a story. On the flip side, laughing at a hero or side kick’s foibles, bad luck, or cluelessness can also bond us to them, since it gives us permission to laugh at our own failings.

  • To Gasp (Thriller, Horror, Action)

We gasp when things are shocking or horrific. This can also be referred to the “edge of your seat” quality.

  • To Swoon (Romance, everything else)

We want to share a hero’s romantic hopes and fears. We want to share their yearning, to have that yearning thwarted painfully, perversely punished, and finally gratified (or tragically thwarted once and for all, which brings us to our next urge…)

  • To Cry (Romance, Tragedy, Drama)

We cry when things are tragic. Things are most tragic when they’re bitterly ironic. When the hero simply fails despite their best efforts, that’s just a bummer, not tragic. When they fail because of their best efforts, or realize they must choose to fail, the tears come.

  • To Dread (Thriller, Drama, Tragedy)

The deepening sinking sensation that something awful is going to happen is perversely pleasurable for an audience, all the better if we’re not exactly sure what form the disaster will take.

  • To Speculate (Science Fiction, Fantasy)

Sci-fi and fantasy are very different, but most fans of one are also fans of the other, albeit less so. They both offer the thrill of escapism: to imagine a world wildly different from our own and to wonder at possibilities we’ve never considered (which gives us the hope that maybe more things are possible here.)

  • To Puzzle (Mystery, everything else)

Almost every story can benefit from adding a big mystery and/or a series of satisfying mini-mysteries to solve along the way. Sometimes we’re solving the mysteries alongside the hero, sometimes they’re only mysteries to the audience.

  • To Burn (Historical Fiction, Drama)

Can one “enjoy” a movie like 12 Years a Slave? On some odd level, yes, because it’s pleasurable to burn with righteous indignation at the sight of injustice. 

  • To Lust (Romance, everything else)

This frequently but not always overlaps with swooning. We like to be turned on. In books, we mostly just lust in sex and seduction scenes, but in movies we can have the visual pleasure of sexiness onscreen in every scene.

  • To Cheer (Action, some Horror)

Once we’ve gasped, we want to release that tension by cheering. In horror, this only comes at the end, but in action stories we get lots of chances to cheer throughout. Any genre can have “stand up and cheer” moments.

And now here are two massive charts. Above, you’ll find one for the books we’ve looked at (It’s good that I have enough data to start some crunching!) and below you’ll find one for the movies we’ve looked at:

What do you guys think? Are there any urges I’ve missed? Do you disagree about the urges these stories fulfill?
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Best of 2017, #1: Lady Bird


What a wonderful film.  Our top two movies are so similar: Both were created by performers who weren’t known as writers or directors but both turned out to be geniuses in disguise.  It makes you wonder who else is sitting on hidden talents.  Some old rules this reminded me of:

Begin When the Problem Becomes Undeniable, End When It’s Resolved: What is the story of this movie? If I was describing it to someone, I would probably say “It’s the story of a girl’s senior year of high school,” so the most obvious structure would be to begin with an aerial shot of the kids entering school on the first day and end on another aerial shot of her flying off for college, but the movie is smarter than that.

This is a movie with several plotlines, but Gerwig knows she has to choose one storyline to predominate, begin the movie when that problem becomes undeniable, and end when it resolves. Gerwig probably could have structured the movie around Lady Bird’s relationship with her best friend, or her attempts to lose her virginity, but she ultimately decided that the conflict with the mom was the emotional heart of the movie, so she begins a little bit before the school year (iirc) with the moment that relationship becomes open warfare, and then she actually keeps the story going a little bit into college to find the moment when that storyline resolves itself, because Lady Bird has to go away to get some perspective on their relationship.

The Trailer Scene: So let’s talk about the opening scene, because it’s a great example of a “Holy Crap” moment that’s necessary to make a trailer work. The movie is a low-key coming of age story, and those are notoriously hard to sell. The trailer does include the best moment in the movie, when Lady Bird asks her mom, “What if this is the best version [of myself]?” and her mom gives her that wonderful look, but that’s not really a great trailer moment. Even if your movie is very realistic, it’s good to have one moment that strains that realism to the breaking point to put a moment of outrageousness in the trailer, and jumping out of the car while her mom is driving is a perfect example. It’s not so extreme that it would make the news, but it’s definitely nothing the characters will ever forget.

I know that for me, jumping out got a big laugh when I saw the trailer and made me want to see the movie. It assured me that this wouldn’t be that kind of movie (which is to say, the kind of movie Gerwig usually stars in), too low key to care about, or too cool for school. It assured me: This is going to be a comedy, and you’ll be allowed to laugh.

Reversible reversible behavior. But this is a realistic movie, and it’s going to also score points by undermining our traditional narrative expectations in favor of greater realism. One great little moment: Whenever a character, especially a teen character, insists on an alias, we also await the moment when they drop the façade and admit their real name, because that’s classic reversible behavior, and sure enough this movie delivers that moment when Lady Bird is at her first college party, but then it wonderfully undercuts that breakthrough. She admits her name, but then the boy asks her where she’s from and she panics and lies. One step forward, one step back. This is what we want out of realistic movies: clever subversion of tropes in a way that makes us think, “Finally a movie that’s willing to show how it really is!”
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